Life Advice is BullShit
A Father's Radical Truth About What Actually Matters
Debunking myths through brutal honesty, storytelling, and radical transparency. You must unlearn what you have learned.
A Father's Radical Truth About What Actually Matters
Debunking myths through brutal honesty, storytelling, and radical transparency. You must unlearn what you have learned.
is BullShit is about myth — identifying, defining, and debunking myths. We use storytelling and metaphors to explain the current situation, define the myths, and recommend a way forward. Metaphors help individuals make sense of the unknown through analogy, relating the new to what you already know.
is BullShit is a dialectic endeavor to seek and tell the truth through brutal honesty and radical transparency. Similar to the "For Dummies" series, each book discusses a specific topic and provides information — but we're focused on debunking, refuting, and dispelling myths through stories and empirical data.
The is BullShit book series demystifies why social norms, standard ways of doing things, and conventional life advice is wrong in many cases. In today's world of social media, impulsiveness, pleasure seeking, and instant gratification, logic isn't what matters most — passion and emotion are. You have to appeal to people's emotions, feelings, and beliefs.
is BullShit is dedicated to paying it forward. 23% of all profits are donated to the Ma Pesch Foundation, which provides continuing education scholarships to high school seniors seeking STEM degrees.
Publishing starts in early 2026 via IBS Publications, LLC
A father's radical truth about what actually matters in life — challenging conventional wisdom and social norms.
How not to have a heart attack navigating the broken American healthcare system.
Debunking leadership myths and exposing what real leadership looks like from practitioners, not thought leaders.
Tales from the executive suite crypt — revealing the reality behind corporate hierarchies and culture.
Challenging the self-help industry and therapy conventions with honest, practical alternatives.
Exposing financial planning myths and providing real-world guidance for building wealth.
A candid, irreverent guide that tears apart clichéd relationship rules that sabotage true connection. A how to on building love that works.
A blunt, practical manifesto that dismantles generic career wisdom, and exposes why most traditional advice doesn't work in the real world.
Truth Telling
Give, Share, Connect (Community)
Pay It Forward Through Community
You Must Unlearn What You Have Learned
Defining and Debunking Myths Through Storytelling
Dispel Commonly Accepted Norms and Ideologies
The content will be brutally honest and unhinged in its delivery. The message will be poignant, and therefore, difficult to hear at times.
The method of delivery will be storytelling from actual mistakes and failures — real experiences, not theory.
Content developed and delivered by practitioners, not thought leaders or delegators. Pedigree does not mean mastery.
Common behaviors, thoughts, and beliefs will be debunked and refuted with evidence and reason.
Specific prescriptive guidance, practical remedies and recommendations will be integral to the content.
An enduring community will be established where members are both contributors and consumers of content.
Data and industry research bolster the evidence, but the majority consists of anecdotal, empirical data points.
Individuals learn and retain knowledge best when they can relate what they're learning to what they already know.
The content will be provoking in both thought and action — designed to make consumers uncomfortable.
A contrarian point of view that embraces a maverick, rebel spirit. Conformity breeds complacency.
Individuals learn and retain information through visuals and by doing — experimentation over passive consumption.
Levity captures attention and keeps individuals engaged. "A lot of truth is said in jest."
Have thoughts, questions, or ideas? We're listening.
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