Products | Services
is BullShit is about myth - identifying, defining, and debunking myths. Storytelling and metaphors are used to explain the current situation (aka myth), define the myths, and recommend a way forward. Metaphors are used as individuals make sense of the unknown through metaphor and analogous - relate the new to what you do know (the present). is BullShit is a dialectic endeavor to seek and tell the truth through brutal honesty and radical transparency.
The is BullShit brand will begin publishing books on Amazon.com starting in late 2024 utilizing IBS Publications, LLC. is BullShit is dedicated to paying it forward, and helping people to recognize bullshit when they hear or see it. Bullshit propagators will lose their grip on people when individuals are educated, well-studied, surrounded by diversity, and experience different cultures through travel. 23% of all is BullShit profits will be donated to the Ma Pesch Foundation. The Ma Pesch Foundation provides continuing education scholarships to high school seniors seeking STEM degrees.
Community blog located on Medium. Community content updates published on Facebook, Instagram, and Linkedin. Join the is BullShit Facebook group to collaborate with other first followers is BullShit community members. A series of is BullShit branded books will be published to Amazon.com starting in late 2024.
Mission | Purpose | Vision | Goal | Charter | Mantra
Purpose
Truth Telling
Vision
Give, share, connect (community)
Goal
Pay it forward through community
Mantra
You must unlearn what you have learned.
Charter
Defining and debunking myths through storytelling, metaphors, and analogies.
Mission
Dispel commonly accepted norms, ideologies, and methods of living, thinking, and being.
Tenets | Principles
Radical honesty
The content will be brutally honest, and unhinged in its delivery. The message will be poignant, and therefore, difficult to hear at times.
Story telling
The method of delivery will be storytelling from actual mistakes and failures.
Keep it real
Passion and logical augments are crucial The Ethos, speaker's status or authority, will be secondary. The content will be developed and delivered by practitioners not thought leaders, task masters, delegators, or box checkers. Pedigree does not mean mastery.
Demystify
Common behaviors, thoughts, and beliefs will be debunked and refuted.
Solutions
Specific prescriptive guidance, practical remedies and recommendations will be an integral part of the content.
Community
An enduring community will be established. The community members will be both contributors and consumers of the content.
Empirical
Data and industry research will be used to bolster the evidence of the myths. However, the majority of the ‘evidence’ will consist of anecdotal, empirical data points
Metaphors
Individuals learn, and retain knowledge, best when they can relate what they are learning to what they already know - analogies and metaphors.
Provocative
he content will be provoking in both thought and action. Some of the content will be pejorative by design; making consumers uncomfortable.
Nonconformist
The content will assume a contrarian point of view. Conformity makes people comfortable, content, and complacent. A maverick, rebel spirit will be embraced.
Visual
Individuals learn and retain information through visuals and by doing (experimentation).
Humor and satire
Levity captures people’s attention and keeps individuals engaged; ‘A lot of truth is said in jest’. Poignant prescriptive, with specific alternatives.
About Us
We are a motley group of truth seekers and truth tellers. We are mavericks, disruptors, and rebels confronting the conventional. We intend no harm, and seek to keep it real.
